Chengdu Travel Activation
Working with Chinese specialist event agency SPARK, Structured Events took on technical project management of The Beatuy of Chengdu travel activation at Federation Square. Coinciding with the launch of direct flights from Melbourne to the city of Chengdu and a visit to Melbourne by the Mayor of Chengdu the event promoted the cultural heritage of Chengdu including their world famous Pandas. The project required the design of a number of outdoor structrues including two large truss structures, a 3D letter sign at the entrance to the square and 18 x 2.4mt panda graphics mounted on 3 sided freestanding signage displays. A Panda art display incorporating 25 life sized pandas were also dispalyed throughout the site. Logistically 2 x 20ft containers of equipment and signage were supplied from China and over 13 truck loads of local production moved through the site.
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Client: City of Chengdu, China